Without autoreponders, you can literally get overwhelmed with the amount of emails that can come through your email inbox.
Nowadays people want and expect immediate responses to their email inquiries. If you can sit at a computer and answer a ton of emails everyday, more power to you. However, it can be a waste of time and counter-productive unless you can figure out how to automate the whole process. That is where autoresponders come in. They are an inexpensive process of quickly responding to your emails. Autoresponders can be setup to auto-magically respond to incoming emails as soon as they are received or sent out on a timed calendar schedule.
Emails can be vital to any growing business. It is the form of communication we depend on everyday. If your not careful you can find yourself spending all your time answering emails to common questions about your business. For instance, people wanting more information about a product or service you have. This counter-productivity can have you spending less time on growing your business and more time sending out emails. If you use autoresponders, all of these processes are automated for you with the click of a few buttons.
Here are some general uses for autoresponders:
* Sending information about your products or services
* Product pricelists
* Offering your site visitors a special bonus or promotions
* Email courses
* Sending free content like ebooks, articles, videos, etc
* Company updates
* Building a stable relationships with your customers
* And a lot more
There are many different types of autoresponder programs on the market. The less common type of autoresponder program is a standalone script that is installed on your web host server. It works together with your email program to send out standardized messages whenever an email is received. The other type of autoresponder program is more popular and is web-based. These autoresponders can do more than simply send out a standardized message. They can send out an unlimited number of follow-up messages sent at a predetermined interval of time. For instance, you can set-up your web-based autoresponder to send out your follow up messages everyday, two days apart, once a week, or however it benefits you for as long a period as you want..
You can personalize your autoresponder messages by including a signature at the bottom of your email message or the footer. Signatures are like business cards. You can display your company contact info, website address, company slogan, updated news about your company, etc. You want to attach a signature to every email you send out. It helps to brand your company identity every time a customer sees it. The more customers see your signature, the more likely your company will come into mind when your product or service is needed.
Setting up your email signature is easy! For starters you want to keep the length of your signature between four to six lines of text, with no more than 70 characters in a single line as a rule of thumb. Make sure that your email program does not cut off your text or it will not show properly to the person reading it. In some programs you have the option to save your signatures as an html document to allow the links to become active or have the ability to insert images like company logos. The content for your signature should include your name, your company name, your email address, fax number, and any other contact details, such as 800 numbers. One more thing, always include a short personal message about your company. It should be a subtle sell of your services or your products, and possibly your how company is known for being reputable in the industry.
Autoresponders can be very effective and powerful marketing tools. It allows you to save time by making contact with thousands of potential customers. This is an invaluable asset to your business and creates the potential for you to make an actual sale with every message that goes out. Autoresponders are essential for business automation and to your email marketing campaign